Creating Blabbermouths

We'll work with you to create a custom Word of Mouth program tailored specifically to your needs. Below is a list of some of the tactics commonly used by Blabbermouth in Word of Mouth campaigns. But remember, Blabbermouth is all about creating new and different ways of communicating, so we may use something not listed below. In fact, we may use something not even thought of yet.

The Fundamentals of Blab • Blabworthy Analysis and Recommendations • Create a Blabworthy Brand • Social Networking • Buzz Blab • Viral Blab • Community Blab • Grassroots Blab • Evangelist Blabbers • Cause Marketing • Brand Blogging • Referral Programs • Blabbermouth Generated Content • Blabbermouth Participation

The Fundamentals of Blab

So, you think you can Blab? Ready to kick off your own Word of Mouth campaign, and just want some pointers? Blabbermouth will come to your place to deliver a presentation and workshop on the "Fundamentals of Blab." We'll go over identifying your best influencers, discuss how to get them talking, and examine why some things work and others don't. Then we'll roll up our sleeves and start brainstorming ideas for your company or next project.

Blabworthy Analysis and Recommendations

How worthy of Blab is your venture. Do you give them enough to talk about. We'll take a good look at your business model to determine if you're Blabworthy. Through your insights, and those of your employees and consumers, we will get to know the ins and outs of your company or project. You will receive detailed recommendations on how to define or redefine your brand in the Blabbiest ways.

Create a Blabworthy Brand

Starting a new company or project? As the saying goes, "Loose lips build brands." Make sure your brand is created specifically to generate the Blab you'll deserve. From your name and tagline to logo to business model, allow us to help shape your vision into a Blabworthy brand.

Social Networking

Social networks are a great way to keep in touch with distant friends and family, and also to meet new people. More and more, marketers are harnessing online social networks (like MySpace and Facebook) to reach a targeted audience. We'll create a social networking program designed specifically to reach your audience and expand your reach.

Buzz Blab

Buzz Blab creates a venue to get people to start talking about your product or service. As opposed to the more organic approach to Word of Mouth, Buzz Blab is triggered in a large burst and designed to spread rapidly.

Viral Blab

In this age of electronic communication, messages can be spread at the click of a button. Viral blab provides the information and impetus for users to pass on entertaining and informative messages.

Community Blab

Providing communities the opportunity to form groups, organize parties or fan clubs, and other opportunities to discuss your product is another way to give more marketing power to the people.

Grassroots Blab

Grassroots blab harnesses the power of volunteer outreach for spreading your message.

Evangelist Blabbers

Often there are people who enjoy a product or service so much they take loyalty to a whole new level. These Evangelists believe in what you do so much, they want to "spread the gospel." It is important not only to identify them, but also to empower them with the tools and information to convert more followers.

Cause Marketing

Your involvement in social causes reflects on your business. Reaching out to others involved in the same causes can create new alliances and support.

Brand Blogging

Blogs (Web logs) provide user-generated content without the bureaucracy of publishing. You are an expert in your field, and hosting a blog will help others gain valuable information from you.

Referral Programs

Referral programs offer the tools, information - and sometimes incentives Ð to encourage your consumers to tell their friends and family.

Blabbermouth Generated Content

Allowing consumers to create content for your marketing and advertising materials offers a greater incentive for sharing with friends and family. Whether broadcast nationally or simply uploaded to YouTube, consumer-generated content empowers consumers to share.

Blabbermouth Participation

Involving consumers directly in your business model provides an environment ripe for sharing. The tens of thousands of singers rejected from the first season of American Idol generated legions of Blabbermouths. Build a Bear Workshop puts the product literally in the hands of customers. TiVo awarded a contest winner a Brand Evangelist position with the company - complete with an office. How can you involve your consumers to create bigger Blabbermouths?

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